“Awareness” has gotten a bit of a bad rap these days. Childhood cancer advocates, mostly parents who have, like me, the unfortunate luck to have lost a child to cancer, say that it is not enough, that action is what is needed. It’s hard to argue with the statement that we need more action. We do. Our kids and your kids — those not yet diagnosed with cancer, but who will be one day — deserve it and yes, need it.